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By: Holly Gleason
Kevin Mazur / Getty Images / TW
Church Choir Anthem: Eric Church performs during the Super Bowl LV pregame at Raymond James Stadium in Tampa, Fla., Feb. 7. “The science was the biggest hurdle,” says Q Prime South’s John Peets of his client Eric Church’s desire to rock arenas in 2021. “What do we do if the rules are against us? The feeling – really early, once his record was done – was, let’s start dripping songs out, keep going towards April.
“We just kept marching forward, but we had a lot of conversations, a lot of big brains from the NFL and college football, high level people with a lot of money at risk, the CDC, the buildings, the municipalities and states. It was such a moving target, everybody was guessing, informed but guessing.