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A NEW initiative is launching in Cirencester to encourage people to support businesses and revitalise the capital of the Cotswolds. From Monday, April 12, non-essential shops, hairdressers, nail salons, libraries and outdoor hospitality venues such as beer gardens will be allowed to reopen, as lockdown restrictions continue to ease. As the new panels on the House of Fraser building illustrate, Cirencester has lots of ‘independent shops, individual food, incredible history and inspirational events’ all of which need support when they re-open. To boost trade, Cirencester Chamber of Commerce is launching the My Cirencester card with the support of Cirencester Town Council and Cotswold District Council.