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Behind the scenes with Cuemathâs rebranding exercise
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A new logo and colour palette, as well as expansion plans are on the cards for the math-focused edtech platform.
The COVID pandemic has accelerated digital growth. Many brands have pivoted to the digital medium to reach consumers. With the evolution of education â moving offline to online â there has been a pivot in the edtech sector as well. Cuemath is one such edtech platform that offers classes that use a practical approach to math and coding.
The company undertook a rebranding exercise, which includes a new logo and colour palette. According to the company, the rebranding represents the evolution that Cuemath has undergone in the past one-and-a-half years.
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