We view with some misgivings the advent of a new magazine with the title
The American Husband. Obviously, this is not for husbands, but rather about them. The question is: How? Is it about husbands the same way Dog World is about dogs or more as the Poultry Journal tells how to get greater egg production? Or is this more like a matrimonial version of
Field and Stream? Instead of stories in the sporting vein on “How I Landed a 185-Pound Dartmouth Man,” there may be stories on market trends, such as “Postwar Outlook: Take Almost Anything.”
The chances are it is beamed at unmarried women in the market for husbands, rather than to married women interested in what can be done with existing models, but