Last modified on Thu 27 May 2021 15.39 EDT
The trendy âfarm to doorâ meat purveyor Belcampo has admitted to misrepresenting the origin of meats sold at a store in Santa Monica, after an employee posted an Instagram video that charged the companyâs products were not all they claimed to be.
The San Francisco Bay Area-born company is well known for its high-end butcher shops, where organic beef and other meats can sell for over $30 a pound. Itâs website promises that its meat comes from
vetted partner farms â âmeat you can trust start to finishâ â and says it tracks its animals âfrom birth to butchery to your plateâ.
Sustainable meat darling Belcampo admits to mislabeling meat at a Southern California location
Sustainable meat darling Belcampo admits to mislabeling meat at a Southern California location
The Bay Area company said it was an isolated incident after a former employee s Instagram videos went viral.
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A man surveys the meat case at Belcampo in Larkspur, Calif., on Sunday, March 76th, 2013.John Storey/Special to the Chronicle
Belcampo Meat Co., the Bay Area-born sustainable meat hit that champions “meat you can trust transparency from start to finish,” acknowledged Tuesday that outside meat products were improperly sold at its Santa Monica location. The company known for selling beef, poultry and other meat from its own farm added that it was an “isolated incident” that didn’t impact Belcampo’s San Mateo and Oakland locations.