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Ex-employee at farm-to-table darling Belcampo admits to selling falsely labeled meat

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Santa Monica farm to door purveyor admits to mislabeling meats | California

Last modified on Thu 27 May 2021 15.39 EDT The trendy “farm to door” meat purveyor Belcampo has admitted to misrepresenting the origin of meats sold at a store in Santa Monica, after an employee posted an Instagram video that charged the company’s products were not all they claimed to be. The San Francisco Bay Area-born company is well known for its high-end butcher shops, where organic beef and other meats can sell for over $30 a pound. It’s website promises that its meat comes from vetted partner farms – “meat you can trust start to finish” – and says it tracks its animals “from birth to butchery to your plate”.

Sustainable meat darling Belcampo admits to mislabeling meat at a Southern California location

Sustainable meat darling Belcampo admits to mislabeling meat at a Southern California location Sustainable meat darling Belcampo admits to mislabeling meat at a Southern California location The Bay Area company said it was an isolated incident after a former employee s Instagram videos went viral. FacebookTwitterEmail A man surveys the meat case at Belcampo in Larkspur, Calif., on Sunday, March 76th, 2013.John Storey/Special to the Chronicle Belcampo Meat Co., the Bay Area-born sustainable meat hit that champions “meat you can trust transparency from start to finish,” acknowledged Tuesday that outside meat products were improperly sold at its Santa Monica location. The company known for selling beef, poultry and other meat from its own farm added that it was an “isolated incident” that didn’t impact Belcampo’s San Mateo and Oakland locations.

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