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The startup behind MrBeast Burger explains the business of influencer ghost kitchens aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week s edition: Does that sound like your dream job? Apply here.  YouTube star Jimmy Donaldson (MrBeast) launched a pop-up MrBeast Burger restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.  To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands.

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