By Ellis Hawthorne2020-10-27T15:00:00+00:00
The pandemic has wreaked havoc on the economy and, as a result, the supermarkets have had to make big changes to keep their prices in line with tighter shopper budgets. We’ve seen moves to everyday low pricing, round pound promotions and new value ranges – here’s how the retailers have played the price war this year
Tesco
Tesco was the first domino to tip on everyday low pricing in 2020. The changes began in early July, when it emerged the retailer told suppliers they had until 10 July to agree to drop their prices. By August, Tesco had cut prices on almost 600 ambient SKUs across a raft of categories including crisps, bread, condiments, snacks, confectionery and cereal [Edge by Ascential 9 w/e 19 August 2020].