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But, thanks to the ITV drama, The Bay, there s renewed interest in this corner of the North.
The series, which follows Detective Sergeant Lisa Armstrong (played by Morven Christie) as she investigates serious crimes in Morecambe Bay, has caused searches for homes to buy in the area to surge by 71per cent in the space of just a week, according to Rightmove.
The property website reported a bigger seven-day increase in searches for the town than anywhere else in Britain during the week the show returned for its second series in January. Searches for homes to rent in Morecambe were also up 22 per cent over the same period.