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Local fashion brands struggle to compete in domestic market

Local fashion brands struggle to compete in domestic market
vietnamnet.vn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vietnamnet.vn Daily Mail and Mail on Sunday newspapers.

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Harsh reality sets in for fashion retail brands

Monday, 10:38, 08/03/2021
While fashion fanatics will welcome the ever-increasing presence of international brands, the domestic consumer base has already lost a significant portion of its purchasing power amid the influence of the global health crisis on the economy, forcing domestic brands to face increased competition with new strategies to retain their business.
Well-known brand names such as UNIQLO have increased their presence in Vietnam in recent years. Photo: Le Toan
While most fashion brands in the world are shrinking as fashion followers have to stay away from shopping malls and stores during social restrictions caused by COVID-19, Fast Retailing Group, which owns UNIQLO, has already opened seven stores in Hanoi and Ho Chi Minh City since its first appearance at the end of 2019. ....

Viet Tien , Republic Of , Ho Chi Minh City , H Chíinh , Dan Phuoc , Qu Ng Nam , Han I , Tadashi Yanai , Osamu Ikezoe , Pham Xuan Hong , Old Navy , Blue Exchange , Apparel Association , Fast Retailing Group , Southeast Asia , Fast Retailing , Garmex Saigon , Vietnam Textile , Purchasing Power , Global Health Crisis , Domestic Brands , Fashion Retail Brands , Covid 19 , Business Expansion Plan , வியெட் டியெந் , குடியரசு ஆஃப் ,

Harsh reality sets in for fashion retail brands

While fashion fanatics will welcome the ever-increasing presence of international brands like UNIQLO, H&M, and Zara, the domestic consumer base has already lost a significant portion of its purchasing power amid the influence of the global health crisis on the economy, forcing domestic brands to face increased competition with new strategies to retain their business. ....

Viet Tien , Republic Of , Ho Chi Minh City , H Chíinh , Dan Phuoc , Qu Ng Nam , Han I , Tadashi Yanai , Osamu Ikezoe , Pham Xuan Hong , Old Navy , Blue Exchange , Apparel Association , Fast Retailing Group , Southeast Asia , Fast Retailing , Garmex Saigon , Vietnam Textile , Fashion Retail Brands , H Amp M , வியெட் டியெந் , குடியரசு ஆஃப் , ஹோ சி மிந் நகரம் , ஒரு புோக் , கூ ங் நாம் , ஹான் நான் ,