Bank of Ireland Rolls Out New Home Campaign adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Bank of Ireland Stresses the Importance of the F Word in New Campaign
April 9, 2021
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances.
Research carried out by the bank shows that talking about finances remains one of our biggest social taboos along with sex, religion and death. One in four (25%) said they liked talking about death least of all, followed by religion (16%), personal finances and sex (both 15%). Almost three in four (74% people polled either don’t talk about their finances at all or will only do so if they have to.
Movers and Shakers: WPP, Facebook Creative Shop, DentsuMB, Virtue, Pulse Films
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
by Staff
Sign in to continue
Free email bulletins
Milan E. Miller passed away Saturday, Nov. 28, at his home in Lewiston.
He was born Aug. 1, 1940, to Volney and Fern Miller at home on Texas Ridge, Idaho, (near Deary). He attended his first years of school in a one-room schoolhouse on Texas Ridge. He always loved to learn and absorbed what the older grades were being taught. The family moved to Lewiston in 1948, where he graduated from Lewiston High School in 1958. After he graduated, he joined the U.S. Army. Upon returning home, he worked at Potlatch Forest Inc. for a short time. He married Vickie Harrison Dec. 24, 1961. Two children were born to them, Michael and Leeann. Milan and Vickie later divorced.