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Keeping the brand name of Hue tourism surpassing pandemic season Keeping the brand name of Hue tourism surpassing pandemic season Each business working in the tourism and service industry has their own philosophy and put it into their leading concentration to build up a brand name and strategies for development. Rowing SUP on the Huong River has been a new product of Hue recently (photo taken before the COVID-19 outbreak): Photo: MC Identifying specific brand name According to the recent research of Vietnam Tourism Association, facing hard tourism activities during the pandemic, there are two types of businesses’ reaction: being calm and minimizing everything to maintenance level until everything is back into normal, and the second type is many businesses consider it as an opportunity to distribute the products that are not as usual to come onto the market, taking advantage of the chance to create the new services. ....