Food Delivery Platforms: In light of a slowdown in new user signups, Zomato and Swiggy are implementing strategies to increase order frequency among their existing customer base. This approach aims to drive growth despite the challenges in user acquisition.
food delivery platforms: Food delivery companies lean on existing users for growth indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
This is intended to enhance convenience for customers across the country while improving conversions, and increasing average order value apart from driving user retention among other areas on the platform, the startup said in a statement.
Zomato shares ended flat at Rs 157.45 on BSE on Monday. Zomato stock opened higher at Rs 157.50. In a year, the Zomato stock has risen 203% and climbed 26.47% in 2024.