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Would You Bring Your Children On Board?

Experts share their wealth of experience Business is a high-intensity, high-stakes venture. Knowing just how fraught it can be, would you bring your children on board with you?   My kids have seen me evolve from music to business to beyond. I find that my kids are actually my best advisors. As you get older, you develop filters and excuses, but kids are raw in how they think and see the world. I’ll show them a new design or slogan and they’ll give the best feedback. Where an adult will say, “Oh, I think I get what you’re trying to do,” a kid will straight up say, “That doesn’t make sense.” Then you look at it again and realize that they’re 100 percent right. I believe they see an entrepreneurial spirit, and I hope it will have a lasting effect on them.

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