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WaPo, CNN and Reach on how media sales teams are gearing up a data pitch

How modern news media sales teams are gearing up a data pitch The Drum catches up with CNN, Reach and the Washington Post to talk about how the modern media sales house offering has evolved this past year as eyeballs moved, budgets froze and the needs of clients shifted. Media consumption changed during the pandemic, strangling some media business models and presenting opportunity for others. Locked-down populaces used their personal screens more often and, in general, news media’s traffic was up across the board. However, the news media s income slumped due to deflated advertising demand from the hardest-hit sectors, such as travel and leisure. Meanwhile, brand safety tools straight up demonetized news about Covid-19, race, gender and sexuality (leaving just what exactly?) Those with events businesses labored away online too.

Publishers are in a data race as Google shakes the ad market, but who will prosper?

How do you solve a problem like... misinformation during a pandemic?

IPA Bellwether: Small rise in marketers' optimism on vaccine hope

Geneseo Christmas celebration marks 10 years of lighted parade

Geneseo continues annual Christmas Walk tradition The camper, usually rolling around town as Keller s food truck, was decked out with bright LED lights Saturday night. Author: Josh Lamberty (WQAD) Updated: 11:03 PM CST December 12, 2020 GENESEO, Ill. After living in town for several decades, there are many traditions. I’ve been here for over 30 years, said Scott Keller. It looks like it’s going to be a really big turnout. We got a lot of big floats that are going to be in the parade this year. For Keller, the 2020 Geneseo Christmas Walk Lighted Parade is a first. I’ve walked through the Christmas walk and seen all the festivities downtown, but I’ve never actually been in the parade, Keller said.