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Apr 23 2021, 8:01AM
My cat Myrtle seems immune to marketing and advertisement. Not everyone is, of course, and there are some clever, albeit ominous, ways to get messages across. Google, of course, knows how to get messages across, knows a lot about you, and knows how to make money. Housing inventory is so limited, even Google took notice back in 2017. Remember when it announced its own efforts to alleviate the ever-tight (and ever-expensive) housing market of Silicon Valley through an investment in modular housing? The company purchased 300 modular home units from startup Factory OS, a deal Factory’s CEO says is worth $25 to $30 million. Housing prices in Google’s home base San Francisco have risen nearly 100 percent since 2009, if not more, and inventory has been dropping steadily over the past year, driving demand, and prices, even highe ....

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