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Marketing software company closes on Series B funding

CASEY: Get your lawn mowed with a few flicks of your fingers

If you need any more evidence our world is changing at light speed, grab your smartphone. As of Friday, folks in Western Virginia could use it to book a flight, make a loan to a friend, order a delivered dinner, hail a ride or arrange a date. That’s hardly an all-encompassing portrait of the gig economy, of course. But beginning this morning, there’s something new. Now your phone can mow your grass, or at least something close. Come November, you can use it to rake leaves — or in January, shovel your driveway. That’s because of a Tennessee-based company known as GreenPal, which connects yard owners with local lawn-care professionals, such as Greg Loar, who owns Christiansburg-based East Coast Lawns LLC.

GreenPal mowing service calls itself the 'Uber of lawn care'

GreenPal, based in Nashville, self-described “Uber of lawn care” owned by three Middle Tennessee State graduates, has expanded to yards across the U.S. border while navigating a pandemic. The company is now a national (soon-to-be international) operation, but it planted its seeds with door-to-door beginnings in Rutherford County. “It all started in Murfreesboro,” said GreenPal co-founder Gene Caballero. The company’s three co-founders — Caballero, Bryan Clayton and Zach Hendrix — are all Rutherford County natives who went from playing soccer together at Oakland High School to operating a digital service connecting homeowners with a one-stop option for local lawn maintenance providers.

GreenPal snow removal service app launches in Dearborn