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Study: Less than 10% of brand visuals accurately depict Asian communities

Titled “Inclusive Visual Storytelling for Asian Communities”, the report by global visual content creator and marketplace Getty Images aims to help brands better expand and deepen Asian narratives. ....

Hong Kong , Yuri Endo , Southeast Asia , Getty Image , Visual Storytelling ,

New Research from Getty Images Shows that Visual Representation of Asian Communities in APAC Advertising Remains Stereotypical

Getty Images’ research revealed most popular visuals for Australasia, Japan, Southeast Asia, Hong Kong and Taiwan continue to rely heavily upon stereotypical, inauthentic imagery representing various communities. Despite Asia-Pacific’s extensive span of cultures and demographics, there is limited diversity in imagery. Representation gaps range from disparities in depicting cultural specificities, to limited portrayals of Asian working life, among others.Getty Images today launched the “Inclusive ....

Hong Kong , South Korea , New Zealand , Ilse Noguez , Yuri Endo , Getty Image , Southeast Asia , Visual Storytelling , Creative Insights Manager , Getty Images , Visual Storytelling , Asian Communities , Visual Representation , Lived Experiences , Asian Cultures ,