Operator: Welcome, everyone. Thank you for standing by for the Alphabet First Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode.
On average, channels earn around $15.50 per thousand views, but this figure can fluctuate depending on several factors, including the channel's niche and the types of ads displayed. Matt notes that while some channels may earn closer to the higher end of the spectrum, many fall within the five- to ten-dollar range.
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Short videos are everywhere on social media and competition among platforms for the creators who make that content is fierce. YouTube is banking on its deep pockets and long history of partnering with creators in its effort to grow its short video offering, YouTube Shorts.