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The group announced the yearly event with a high-energy video that features the public voicing their excitement for the occasion. A$AP Rocky can also be seen interviewing passersby and promoting (but first questioning why they aren’t aware) Yams Day to those who don’t seem to be in the loop. Due to COVID-19, their traditional way of celebrating the legacy of A$AP Yams usually a festival with performances from the Mob and their friends will not be feasible, so they’ve instead chosen to give out the Yammy Awards. For Yams Day 2020, the Mob released an exclusive collab with Cactus Plant Flea Market and SPIDER, and Drake gifted Rocky with a pendant to mark the occasion. ....
HIDDEN.NY, Psychworld, Sinclair and Yamborghini have unveiled their official collaborative merch for Yams Day 2021. For this year’s virtual event, each brand is offering a selection of T-shirts and/or hoodies that pay homage to the late A$AP Yams. HIDDEN.NY dropped a simpler approach for the annual celebration and focused on the rapper’s iconic birthmark as its main motif, enlarging the design on the back and replacing the letter “H” for “Y” in its logo, while Yamborghini’s offering features a baby photo of Yams in the front and the Mob’s “Always $trive and Prosper” tag on the back. Psychworld and Sinclair also deliver black hoodies, the former adorning its apparel with a purple PyschWorld logo across the chest and a Yams Day 2021 insignia on the back, and Sinclair adding an equestrian drawing with its brand name as Yams’. ....