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喜茶、元祖、星巴克缩小"包围圈"，"水逆"的好利来如何翻盘？- DoNews专栏

喜茶、元祖、星巴克缩小"包围圈"，"水逆"的好利来如何翻盘？- DoNews专栏
donews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from donews.com Daily Mail and Mail on Sunday newspapers.

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喜茶、元祖、星巴克缩小"包围圈"，"水逆"的好利来如何翻盘？_新浪科技_新浪网

喜茶、元祖、星巴克缩小"包围圈"，"水逆"的好利来如何翻盘？_新浪科技_新浪网
sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.

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高喊戒糖的大环境下，好利来为首的烘焙甜品军团能否主宰战争？————东方财富网博客

一方面，即使是在分家之后，“蒲公英”、“好芙利”、“甜星”、“心岸”依旧在用好利来的口碑背书。
“琥珀消研社”在大众点评网上浏览了几家“好芙利”的门店点评，其中不乏有“好芙利的前身是好利来”、“之前叫好利来后来改名了”的评论，这并不利于好利来在下沉市场的发展。
（图源：大众点评）
另一方面，由于烘焙的品控难问题，好利来的分家难免令人担心是否会影响到它的正规性和食品安全。
一旦未来以好利来的口碑背书的这些品牌出现品控问题，难免会影响到好利来自身。
但这并不意味着好利来的高端化一帆风顺。
（图源：企查查）
好景不长，2019年好利来陷“黑天鹅”之变，其原有业务范围所包含的9个城市中，仅有4座城市留有实体门店，其他城市实体门店已经闭店，只留有制作和配送中心。据 ....

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