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If You Like Cyberpunk 2077, You'll Love the Cadillac Lyriq's Screens


If You Like Cyberpunk 2077, You’ll Love the Cadillac Lyriq s Screens
Austin Irwin
© GettyImages/Peera Sathawirawong - Car and Driver
The auto industry is having a total gamer moment, calling in video-game studios to help with design, and Cadillac’s upcoming Lyriq EV is a case in point.
Cadillac s design team hired tech companies Territory Studio and Rightpoint to create the user interface found on the 2023 Cadillac Lyriq s 33-inch OLED display.
Territory Studio s other project include movies like Ready Player One, Guardians of the Galaxy, The Martian, as well as several video games and other automotive advertisement.
The electric Cadillac Lyriq is expected to go into production in late 2022, and its design direction will be shown at the virtual CES technology show on January 12. ....

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