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Brand in action: How Thread to Fabric promotes SEA's ethics of sustainability

Can brands effectively address climate change without also tackling other social impact issues in their sustainability strategy? WARC speaks to Felicity Pascoe – senior gender equality, disability and social inclusion advisor and founder of Thread to Fabric – about this interplay and how to onboard more conscious consumers in Indonesia.

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Recycled plastic collected by waste pickers now featured on garments sold worldwide

BENGALURU, India, June 9, 2022 /PRNewswire/ Together with an ecosystem of partners the non-profit H&M Foundation launched a first of its kind USD 11 million initiative in 2020, to address the gaps in the system that keep Bengaluru waste pickers in poverty and exclusion. Now, plastic waste collected by informal waste pickers is becoming a valued resource in the fashion and textile industry, providing a higher income and recognition as an integral part of the circular value chain. Buttons partly made from the plastic waste are now featured on garments sold worldwide. The buttons are traceable down to the source of the waste along with names of the workers, social security, salaries and working conditions at the aggregation center. In 2020, the H&M Foundation initiated Saamuhika Shakti, a collective impact initiative aiming to equip waste pickers to lift themselves out of poverty through a holistic ecosystem of organisations. Eight local partners are working together to support

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