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23 February 2021
The relevance of events for an organisation s overall communications mix will continue to grow in the future, according to a 18 months of in-depth research.
The Future Meeting Space (FMS) innovation network presented the results of its latest study project at an online event on 22 February. The
GCB German Convention Bureau and the
Fraunhofer Institute for Industrial Engineering IAO presented the results live from Messe Frankfurt and attended by several hundred participants from all over the world.
Findings include that the increasingly hybrid set-up of meetings and conferences extends their reach, both from a time and geographical perspective.
The main findings of the research highlight that the