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In Portland’s competitive market, compelling backstories help sell houses
Updated Mar 02, 2021;
Posted Feb 24, 2021
Staging and stories are meant to help potential buyers feel at home. 8128 S.W. 2nd Ave. in Portland is listed by Sophia Rosenberg of the Hasson Company. Christopher Dibble
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Homes being put up for sale are not only getting makeovers but a story about their past to lure in potential buyers. Some dwellings even get a telling name: The Principal’s House. The Iconic Woodstock House. Walter.
The new owner of a 1935 Georgian Colonial in Portland’s Grant Park neighborhood will not only know its name, the William A. Haseltine House, but also receive pieces of its history: The original blueprints and a bound catalog of the hardware baron’s Haseltine products.
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