Garnier Officially Approved By Cruelty Free International
All Garnier products, globally, are now officially cruelty free - the brand has been given the stamp of approval by the Cruelty Free International Leaping Bunny program, the leading organization working to end animal testing and the cruelty free gold standard.
News provided by
Share this article
Share this article
NEW YORK, March 9, 2021 /PRNewswire/ Garnier is one of the largest, most global brands Cruelty Free International has ever approved under the Leaping Bunny program. This is a giant leap, not only for Garnier, but for the beauty industry as a whole.
(PRNewsfoto/Garnier)
Legends Only
, a look back at the best beauty moments from our favorite celebrity legends. First up, Drew Barrymore, who walks us through her archive of hair and makeup transformations from the 1983 Golden Globes to her full throttle look for Charlie s Angels,
here are the stories behind the glam.
After decades of being a beauty chameleon, Drew Barrymore has finally committed to a look she truly loves. “I ve fried my hair,” she says with a laugh over the phone. “I’ve cut it off and regrown it what feels like thousand times. I m finished, but I am so glad I played. This is it.”
Garnier Whole Blends is making a major buzz with its new campaign.
The beauty brand is celebrating the launch of its new Whole Blends Sulfate Free hair care line with a campaign that stars newly appointed brand ambassador and creative director, Drew Barrymore.
Barrymore first came onto the brand’s radar via social media, where she expressed her love for the Legendary Olive Oil shampoo and conditioner via the #BeautyJunkieWeek series on Instagram.
“We are delighted to welcome Drew to the Garnier brand. Together we have thrown out the rulebook when it comes to haircare advertising, creating a truly fresh approach which we hope connects with our consumers,” Adrien Koskas, global brand president for Garnier said. “Drew’s involvement has been phenomenal, both because she genuinely loves the products and also because of her creative input in the campaign.”
Garnier Whole Blends Announces Drew Barrymore as Brand Ambassador
DREW x GARNIER CO-CREATE A PIONEERING NEW HAIRCARE CAMPAIGN SET TO CREATE REAL BUZZ
Drew Will Make Her Debut as Garnier Whole Blends U.S. Brand Ambassador on The Drew Barrymore Show on February 10th 2021
News provided by
Share this article
Share this article
NEW YORK, Feb. 10, 2021 /PRNewswire/ Drew Barrymore and the beauty brand Garnier have co-created a pioneering new campaign, set to create real buzz for the brand s latest Whole Blend s Sulfate Free haircare range.
After discovering Drew was an authentic fan of Whole Blends on Instagram, Garnier joined forces with the Hollywood sweetheart. For the first time ever, the brand has enlisted a celebrity as both a Brand Ambassador and Creative Director.