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You might see more sponsored recommendations when you fire up your Spotify app, now that the music streaming giant has started offering artists a new paid tool they can use to promote their music. ....
You might see more sponsored recommendations when you fire up your Spotify app, now that the music streaming giant has started offering artists a new paid tool they can use to promote their music. "Showcase" gives artists a way to put their music in front of more people, whether their tunes are newly released or are something from deep in their catalog. They can create multiple campaigns for different content, and they can use Spotlight to promote not just singles, but also EPs and albums. These sponsored recommendations will appear under various headlines succinct information about them designed to get your attention, really provided by Spotify, depending on what the artist's team chooses. They can promote their stuff as "new music," for instance, or use the headline "on tour," if they're on the road and want to drum up more interest. In the image above, the single that's being promoted entitled White Winter Hymnal uses the headline &qu ....