Helped donald trump win the white house. joining me now and nodding here onset with me, the man behind that marketing and website design firm, the donald trump campaign digital director brad parscale. thank you for having me on. the biggest story the day after the election one, pollsters got it all wrong. why did you get it right? that s how i met you, if you remember correctly. that day i walked in, i said the story after is going to be how pollsters got this wrong. they were assuming everything was going to look just like 2012. when you start looking at that data and you start analyzing it afterwards, you start to see they were incorrect. but do you fault the pollsters for that? because that is what political pollsters do. what made you say, no i think it s gotten more difficult. they to analyze the data and to get enough sample size and determine what s happening becomes more and more difficult over time.