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Hollywood A-Listers Pitched Brands This Week at Michael Sugar's Way Upfronts

Hollywood A-Listers Pitched Brands This Week at Michael Sugar's Way Upfronts
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Introducing The 'Way Upfronts': Producer Michael Sugar And A Roster Of Hollywood Talent Set Out To Engage Brands Via A New Route

In early May, between the NewFronts and the traditional (and now streaming) upfronts, The Way Upfronts will offer something new to major advertisers. ....

United States , New York , Scarlett Johansson , John Legend , Glen Ross , Steven Soderbergh , Elizabeth Banks , Colin Jost , Tom Brady , Warner Bros , Way Upfronts , Michael Sugar , Madison Avenue , Oscar Winning Spotlight , David Mamet , Glengarry Glen ,

Introducing The 'Way Upfronts': Producer Michael Sugar And A Roster Of Hollywood Talent Set Out To Engage Brands In A New Marketplace

In early May, sandwiched between the NewFronts and the traditional broadcast (and now streaming) upfronts, a new showcase for pitches to major advertisers… ....

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