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Why Short-Term Rentals Should be Long on Loyalty

It wasn’t that long ago that Airbnb took the world of hospitality by storm. What began with two guys renting out air mattresses in their San Francisco apartment to conference attendees in an attempt to make rent later became the darling of Silicon Valley success stories. In 2020, just 12 years after its first iteration, the company was valued at just over $100 billion in the biggest U.S. initial public offering (IPO) of the year. In an article published in Forbes, author Dina Gerdeman wrote, “Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country s hottest travel spots during peak periods when hotel rooms often sell out, and rates skyrocket, a new study shows.” The Airbnb effect was simple but undeniably attractive to eager travelers: when hotels were fully booked, Airbnb expanded the capacity for rooms. Moreover, these rentals offered young and culture-curious travelers a new take on the traditional guest ....

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