let s bring in wall street journal business world coldness, welcome. you have been a musk watcher for quite a long time written favorably and critically of him. why do you think he wants to own twitter? you note that a puzzle to me he got himself into this by criticizing twitter and then somewhere along the line he basically got himself to do something to set this road and i m not sure if it is as premeditated as it might seem. as a wad of a risk there s a wide distraction he has other businesses i suspect mean a lot more to him that need his attention. but i think he felt challenged by the reaction to his claim that twitter had departed from the principle of defending free speech. paul: is going to be a challenge breeze already sold something like eight and have billion