Article - No Hotel, No Problem: Marriott, Hilton Attract Development Dollars for Stand-Alone Branded Residences - CoStar - Hotel brand companies are experimenting with 100% branded residential properties, which executives say have higher profitability and demand along with less risk.
Related Group, Merrimac Ventures, and Hilton are launching Waldorf Astoria’s first-ever standalone residences: Waldorf Astoria Residences Pompano Beach in Florida.