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The secret to a successful immunisation programme is, according to some health authorities, to ensure you use the right hashtags and upload a few selfies for the ‘gram. There’s been something of a backlash on Wednesday, after so-called ‘vaccine influencers’ revealed that they were receiving their jabs ahead of other priority groups.
What are vaccine influencers?
Lebogang Mashile, a huge name in the South African mediascape, was up early to get her vaccine in Johannesburg today. Alongside a set of promotional material, the hugely influential figure also chartered her ‘journey to the jab’ – and will be posting updates in the days following her inoculation.
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