Ikea names their products after locations all over Scandinavia and a bunch of those places in Sweden are fighting back against the practice with a clever "discover the originals" ad campaign.
From Strange
From NORBERG to BOLMEN, Visit Sweden is reclaiming 21 IKEA product names because these hidden Swedish gems are currently more popular for being IKEA homewares.
A sign reading "Welcome to Bolmen: more than an IKEA toilet brush" was erected on the lakeside that shares the name — just one example of the Swedish tourist board s