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BMW 'Walken' Away With Most-Liked Super Bowl TV Ad

“Talkin Like Walken” ranked No.1 for likeability across all Super Bowl spots, not just within the auto industry.

United-states
American
Christopher-walken
Toyota
Volkswagen
Bmw
Like-walken
Big-game
Super-bowl
American-love
New-standard
Purchase-intent

Jeep's 'Electric Boogie' Judged Most-Liked Super Bowl Ad

Kia, General Motors and Ram also ran spots during the Big Game, but Jeep’s commercial scored the highest for viewer likability and attention.

Will-ferrell
Jason-jones
Netflix
Big-game
General-motors
Squid-game
Super-bowl
New-standard
Purchase-intent
Creative-assessment
Spot-creative-assessment
Best-thing

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