rack of lamb was $90 last year. now it s $140. i want to ask you about this. the white house said today that meat prices are rising because big corporations are increasing their profits. what do you think about this? is this profit driven? maybe the big box stores or corporations, but the little small store like, we can only go up so much. years ago it went up $5, we could go up 5. now it if it goes up ten, we can only go up five. it s not like it was years ago. you ve been in business so long. this is not the first inflation period. this is a photo of an advertisement that vinny ran in the 70s. take a look at this. 1970. this is why pay more? because you re really paying less, less fat, less bone, lest waste. vinny, seems like that ad applies now. why is that relevant? definitely.