Non-film music and the lockdown advantage tellychakkar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tellychakkar.com Daily Mail and Mail on Sunday newspapers.
Synopsis
2016 was a turning point as the industry was moving to digital streaming and with the launch of 4G, people in smaller towns also got access to the high speed internet at probably the lowest cost in the world.
Head of VYRL Originals says that there will be pop stars emerging from India soon.
MUMBAI: For the longest time, Hindi music in India had been limited to Bollywood music, with a very few niche artists trying non-film, non-commercial ‘Indi’ or independent music.
However, the trend slowly started changing in 2017, when Universal Music decided to start a separate division, VYRL Originals, to create and promote non-film commercial music on a large scale.