way they treated him and sloughed off had an invite, join the board. join the board. and then a half-hearted attempt and delighted when he didn t. when do you think? if you do that subscription model, you don t need to get rid of advertisements from other companies, right? neil: the world s richest man, why is he dealing with this? that s why i raise the $5 billion in revenue. and increase the users to $300 million in a few years time. there s concern about whether or not a man who i would say probably is the most consequential ceo on the planet right now, he s very visionary, innovative. is he a social media expert? yes, he s seconding rockets to space, building cars. investors in tesla and spacex want him to focus on the companies right now. neil: and it s a private venture worth $100 million.