Racing for super app supremacy
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Corporates are exploring bundling multiple services to boost profits
published : 9 Jul 2021 at 06:00 Grab and Gojek have diversified their services.
A push by corporates to become super app operators like the case of Malaysian-based airline AirAsia casts light on their determination to create ecosystems that could drive down costs and expand customer bases through integrated services, say business pundits.
On Wednesday, AirAsia announced it would acquire Indonesian ride-hailing and payments firm Gojek s Thailand business, saying the deal is the right move to leverage the know-how of Gojek and integrate it with the stronger brand of AirAsia which is looking to expand into food deliveries and fintech services.