As Beasley Media and Audacy closed on their swap of Las Vegas signals, Beasley has resurrected the "X107.5" branding on what was Alternative "Alt 107.5" KXTE Pahrump. The station will also move to a Hot Talk format with Alternative music filling a secondary position in nights and weekends. The station will feature current morning hosts
Pending Business: Touch. Radio sales pro Steve Lapa says we use the word “touch” in many ways in our business. “We ask how many times we ‘touch’ the listene .