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The pandemic provided even the busiest of humans with time to not just pause and reassess, but also to try their hands at something new. For some, it was journaling or cooking, while others took to art and music. Many across the globe, took up music. Small musical instruments, like the Ukulele, gained popularity during the COVID-19 lockdowns.
According to Grand View Research, the global musical instruments market was valued at $7.5 billion in 2018. However, an increase in the penetration of digital musical instruments is anticipated to drive the market between 2019 and 2025.
The report further states that around 63 percent of the consumers in this market are hobbyists. Targeting this rising demand and growing popularity is
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Siddhartha Jhunjhunwala, Founder and Director of Bengaluru-based
Kadence. The company manufactures affordable and quality musical instruments, including guitar, ukulele, piano, xylophone, saxophone, and kalimba, among others. It has a marquee list of clients, which includes the likes of
AR Rahman,
Shreya Ghoshal, Virat Kohli, Vicky Kaushal, Bhumi Pednekar, Vasu Dixit, Sakshi Agarwal, Reba John, and Plabitha Manu.
Founder Siddhartha said, Kadence is on a mission to make music a part of everyone’s life - young or seasoned, from bathroom singers to performers.