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McVitie's Dips Into Its Biggest Ever TV Sponsorship With Britain's Got Talent

McVitie’s has embarked on its biggest sponsorship deal ever this Easter as it partners with ITV staple Britain’s Got Talent. ....

United Kingdom , City Of , Gil Flores , Jemma Burgess , Chocolate Digestive , Jaffa Cake , Britain 039s Got Talent , V Sponsorship , Mcvitie 039 S , Rand Strategy ,

What If Sponsorship Was The Easiest Way For Brands To Get Into Addressable TV?

As TV audiences move into addressable platforms, advertisers are having to follow into unproven spaces – for many, the trusted sponsorship is an easier way to appear in VOD. The Drum questions Peroni Nastro Azzurro and Indeed, which have done just that, and Sky Media, which is innovating the format. ....

United Kingdom , Garreth Hayes , Callum Obrien , Peroni Nastro Azzurro , Matthew Hirschler , Sky Atlantic , Future Of Tv , V Sponsorship ,