Kuala Lumpur: Fashion meets flavour in a dynamic partnership as HYPE, the renowned streetwear brand, joins forces for the second me with Malaysia’s tech-driven coffee chain, ZUS Coffee to present "The Future Is Now." This collaborative project is set to redefine lifestyle and fashion, commemorating ZUS Coffee's 4th anniversary. The official pre-launch event is scheduled for 15th November 2023 at the HYPE x ZUS Pop Up Store located in the Blue Atrium at Sunway Pyramid, Kuala Lumpur.