As they continue to lose in the court of public opinion. you know, when you think about it, and just try to unpack it all, you know i am sure i hope people realize, it never struck me as about the actual trophy for reggie bush, that it was not about the accolade itself. it wasn t about the numbers or the record that he had at usc. it was more than that. and you mention this idea of the ncaa in particular and how athletes had been many felt exploited over time, their name, their likeness benefiting a university set bug never being able to actually monetize it as many believe that they should. how do you plan to prove though that the ncaa has defamed him. this is a recent statement. it goes back to what happened in the original investigation you call very sloppy and flawed. well, it s not me calling it that, laura coats. it s the district court in california who said that the