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Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

Asked to choose between a brown Birkenstock and a pink stiletto, most people would be able to make a fairly quick decision. In this year’s Barbie movie,. ....

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How Birkenstock went from making 'ugly' shoes to an iconic brand worth billions

How did Birkenstock go from a family-owned business simply making functional footwear to a public company worth billions? And what s it got to do with Barbie? ....

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How 'ugly' orthopaedic shoe company Birkenstock created a brand worth billions

The film’s director Greta Gerwig used a Birkenstock Arizona sandal to represent the truth about life says it all about this “ugly” orthopaedic shoe. ....

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Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

Earlier this week, LVMH-backed Birkenstock set its IPO price at $46 per share. The stock fell 12.6 percent on NYSE debut, to USD 40.20, still valuing the 249-year-old company at USD 7.5 billion. ....

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Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions. ....

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