The partnership leverages AI-driven insights to unlock deeper consumer understanding across multiple digital channels KUALA LUMPUR, Malaysia, Feb. 28, 2023 /PRNewswire/ Integrated growth partner ADA, have entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights. Combining ADA's expertise in integrating marketing, commerce and analytics with MoEngage's insights-led customer engagement platform that provides hyper-personalisation based on consumer behaviour and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale. With rapid consumer behaviour shifts towards digital consumption in the Asia-Pacific region, conversational commerce across channels like WhatsApp has experienced significant growth, it is expected to contribute $12bn to the e-commerce marke