How agencies use call tracking to become indispensable to clients
Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will become a point of differentiation for many agencies
Sponsored Content: CallRail on March 9, 2021 at 7:00 am
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Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did you hear about us?” and hope the customer could remember.
Fast forward to today, digital ads now make up more than half of U.S. advertising expenditures for the first time in history. Digital transformation has not only shifted marketing and advertising more heavily to digital channels, but it has also allowed digital marketing agencies to: