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The rise of local retailers via mergers and acquisitions is expected to transform the competitive landscape of Vietnam’s retail market, which used to be dominated by foreign investors, and help domestic equivalents complete their ecosystems. ....
With its recent mergers and acquisitions, private conglomerate Masan has unveiled plans to thoroughly dominate Vietnam’s online and offline retail markets. - VnExpress International ....
Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide 14:45 | 24/05/2021 Masan Group and Phuc Long will open Phuc Long Kiosks at VinMart+ stores Phuc Long Heritage owns the Phuc Long brand, one of the leading tea and coffee brands in Vietnam. The purchase price of the transaction is $15 million. As a part of the transaction, VinCommerce entered into a strategic cooperation agreement with Phuc Long to jointly develop Phuc Long Kiosks through a network of more than 2,200 VinMart+ stores nationwide. These Phuc Long Kiosks at VinMart+ will not only brings fresh and delicious tea and coffee drinks to 100 million Vietnamese consumers but also play an important part in converting each of the VinMart+ stores into a destination that satisfies the daily essential needs of consumers of all ages. ....
Masan Group arm buys 20% stake in Vietnamese tea brand Phuc Long for $15m Photo: Phuc Long Coffee and Tea s fanpage May 24, 2021 The Sherpa Company Limited, a subsidiary of the Vietnamese conglomerate Masan Group Corporation, has acquired a 20% stake in Phuc Long Heritage Joint Stock Company, the firm behind the local tea and coffee brand Phuc Long, for $15 million, according to an announcement. As part of the deal, the Masan Group-owned retailer VinCommerce, which runs the VinMart supermarket chain, has entered into a strategic cooperation agreement with Phuc Long. Accordingly, both sides will jointly develop “Phuc Long Kiosk” through a network of more than 2,200 VinMart+ stores nationwide. ....
SK to invest in Vietnam’s VinCommerce through 16% stake purchase Photo by: SK Website Related Stories SK’s stake in VinCommerce As per The Korea Herald, SK’s Southeast Asian investment division purchased a 16.3% share in VinCommerce, and this is worth KRW460 billion or $410 million. It was mentioned that this Vietnamese retailer giant is a subsidiary of Masan Group Corp. that operates convenience stores and supermarkets around Vietnam, which is at least 2,300 in number. With this, Masan Group takes 50% of the country’s overall retail market. It was in December 2019 when Masan bought an 83.7% stake in VinCommerce owned by Vingroup, the nation’s biggest private conglomerate. ....