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Massey Ferguson appoints Balance Melbourne as new digital and creative agency partner

Independent agency Balance has been appointed to the Massey Ferguson business, responsible for creative and digital, following a competitive pitch. ....

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Haymes Paint flexes its Aussie credentials in new marketing campaign via Balance, Melbourne

Melbourne independent agency Balance has enrolled iconic Australian comedian Nazeem Hussain to be the face of Ballarat-based Haymes Paint’s new ‘Paint On Australia’ marketing campaign. ....

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Vax On, but not off: Indie agency Balance funds new vaccination campaign to under 30's group

Vax On, but not off: Indie agency Balance funds new vaccination campaign to under 30's group
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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Country Racing Victoria turns campaign jingle into a full-length song

Country Racing Victoria turns campaign jingle into a full-length song
July 15, 2021 9:11
Country Racing Victoria has gone beyond just the advertising jingle, with an extension of its new ‘Racing Strong’ campaign being commissioned into a full length song.
Following such a strong response to a recent campaign, the Country Racing body said it commissioned a full length song, turning it into an anthem for the communities where country racing is significant.
A statement from Balance, the creative agency behind the campaign said it is every agency and client’s dream to turn a piece of campaign music into a full length song, and that is what they have done to coincide with campaign which was released on 11 July. ....

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Country Racing Victoria turns ad music into an anthem in 'Racing Strong' campaign via Balance

Country Racing Victoria turns ad music into an anthem in 'Racing Strong' campaign via Balance
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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