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we attracted mercedes-benz to be the sponsor for our facility. there was another milestone an indication that are building was brand-new and world-class. brings back to those discussions as the city was devastated. was there any voices saying we should move to an entirely different location? i m a strict bottom-line sense that make sense? it made sense because people were there, but it was a very difficult conversation to have daily. i was asked by people, where you back? i knew that whatever played well was going to get covered, but you have to send messages to all the people you work with that we ll had to be there. everyone from every socioeconomic background was forced to leave that and yet we made a financial commitment to go and be there. it was not easy. we had to have people. first of all, you had to have a building. the first year you had to set the schedule for the nfl for the first year. we were in multiple different locations. knowing that people were ....