we have seen absolutely massive surges in bookings, surges in demand, and we have also seen at many other countries start to open up many other countries start to open up to a uk travellers, countries that have previously been completely off limits. at the usa, for example, is one of those countries it is very, very important that we get transatlantic travel back up and running again because it is worth about £23 million a day to the uk economy. the day the usa said they were going to be allowing in fully vaccinated travellers, which will be from the 8th of november, some airlines, like virgin atlantic, for example, so a 600% increase in bookings alone. so it looks like the christmas season is going to be extremely busy, airlines are looking forward to a rather buoyant christmas period and they really are ramping up operations and adding on extra seats and capacity as well to accommodate people s travel needs. rob, it has been great to speak to you, thank you so much.
accurate and there are individuals who could come through with the lateral and still be as positive. it is not as sensitive and there is a slight risk there that we might be letting more people than with covid. joining us now is travel expert rob staines. lateral flow test instead of pcr test, how will this change travel? it is a massive change for anyone wanting to get a b or the travel industry. one of the many problems with the complex rules and regulations are in travel during the pandemic as we have some of the highest cost desperately pcr tests in the world and that has been pricing out many people who actually want to travel. today s changes with the pcr testing replaced by a far cheaper lateral flow tester for travellers who are fully vaccinated and those who are fully vaccinated and those who are fully vaccinated and those who are under 18 just a represents a massive cost saving for anybody wanting to get away. this is going